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Europe Chose Differently
€264 billion. That is how much European organisations spend annually on digital technology from non-European companies. And that number increases by roughly 10% every year, not because the products are getting better at the same rate, but because licence agreements are structured that way, and because the switching costs are designed to make leaving expensive. Some vendors have raised prices tenfold. The organisations paying them have, in most cases, no meaningful governance over the systems they depend on.