Last time I wrote here about stepping back from Flickr, I said the part worth carrying forward wasn’t the app, it was a practice: license generously, credit properly, treat a photo as something meant to be shared rather than hoarded. I left an obvious question sitting there, unanswered on purpose: shared with whom, and for what. “Everyone who takes photos” isn’t a real audience, and I don’t want to spend a small, community-funded project’s limited attention building for one that doesn’t exist.

So here’s an honest attempt at an answer, and it starts by naming who I’m deliberately not building for.