As people that know me are aware I am not the biggest fan of the iPhone (3G – hello ???), but obviously from a professional perspective it is another phone that is with us and gaining market share (although not much happening in OZ yet). And to be fair it is breaking some technical ground as well (just not in the areas I most need). From my own anecdotal evidence I was expecting a high percentage of users to choose the iPhone because it ‘looks cool’ or is a ‘chick magnet’ – but I can not back this up by an empirical research (yet) ;-).